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UAE trade name rules: what Dubai allows in a company name

The rules the Department of Economy and Tourism (DET) and the free zones apply, with a generator that flags problem words as you go.

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Every UAE company trades under a name approved by its registrar: the Department of Economy and Tourism (DET) for a Dubai mainland company, the economic department of the other emirates, or the free zone authority (DMCC, IFZA, RAKEZ, Meydan and others). The rules below are close everywhere, and the generator above checks names against them.

What a UAE trade name must do

Words that are refused or need approval

WordsStatus
Allah, God, holy, Mecca and other religious termsRefused
Sheikh, royal, king, prince, ministry, government, federalRefused
International, Global or Middle East at the start of the nameRefused, or needs DET approval
Dubai, Emirates, UAE, Abu Dhabi, Sharjah and other place names or airport codesRestricted, usually only for government-linked entities
Bank, insurance, exchange, fund, securitiesNeeds the financial regulator's licence
Finance, investment, capital, media, advertising, paymentsOnly if the licence covers that activity
Holding, GroupOnly for holding or group companies
PartnersOnly for partnerships, joint ventures or subsidiaries
LLC, Ltd, FZE and other legal formsLeft out: the registrar adds the right one

A person's name is allowed, usually only as a full first name and surname and normally only if that person is an owner. Offensive words, names of political or religious organisations, foreign governments' names and other companies' trademarks are refused.

Trade name reservation in Dubai: cost and timing

A standard trade name reservation costs AED 620 through the Invest in Dubai portal. Abbreviations, foreign-language words and Arabised or trademark-style names can fall into premium categories that cost more. The certificate usually arrives within minutes to a day and the reservation lasts 180 days: if no licence is issued in that time, the name goes back to the register. Free zones handle the name inside their own setup package and fees.

Why names get rejected

  1. The name is the same as, or sounds like, an existing company in a similar activity.
  2. It uses a restricted word without the licence behind it, such as Capital or Investments.
  3. It starts with International or Global, or includes Dubai or Emirates.
  4. The Arabic transliteration reads badly or means something unintended.
  5. It is a generic description of the activity only, such as "General Trading", with no distinctive word.

Ready to book? Follow trade name reservation step by step. See also how to check if a name is available, name ideas by industry and Arabic business names with meanings.

Questions

Can I use 'Dubai' or 'Emirates' in my company name?

Generally no. Place names such as Dubai, Emirates, UAE, Abu Dhabi and Sharjah, and airport codes like DXB, are restricted and usually only approved for government-linked entities.

How much does trade name reservation cost in Dubai?

A standard reservation costs AED 620 through the Invest in Dubai portal and is valid for 180 days. Names with abbreviations, foreign words or trademark-style elements can cost more.

Does my UAE company name need to be in Arabic?

Mainland trade names are registered in English and Arabic. The Arabic name is a transliteration of the English pronunciation, so check that it reads well in Arabic.

Can I use my own name as a trade name?

Usually yes, if you are an owner and you use your full first name and surname. A surname alone is normally refused.

Jurisdictions at a glance

JurisdictionLegal suffixDomainHeadline corporate taxTypical setup cost
UAE MainlandLLC, Sole Establishment.ae9% corporate tax on profit above AED 375,000About AED 11,500–14,000
UAE Free Zone (DMCC, IFZA, RAKEZ…)FZ-LLC, FZCO, FZE, DMCC.ae0% on qualifying income, 9% on the restFrom about AED 6,000
DIFC (Dubai)Limited, Ltd.ae0% on qualifying income, 9% on the restAbout AED 100,000 year one
ADGM (Abu Dhabi)Ltd, Limited.ae0% on qualifying income, 9% on the restAbout US$6,300
Saudi ArabiaLLC.sa20% on foreign-owned profit, 2.5% zakat on Saudi and GCC sharesAbout SAR 15,000 in fees
Qatar (QFC)LLC.qa10% on locally sourced profitUS$500 application
BahrainW.L.L., S.P.C..bhNo general corporate tax (oil and gas and large multinationals aside)About BHD 250–450 in fees
United KingdomLtd, Limited.co.uk19% to 25% corporation tax£100
IrelandLimited, DAC.ie12.5% on trading income€50
Estonia (e-Residency)OÜ.ee0% on retained profit, 22% on distributed profit€265 + e-Residency
NetherlandsB.V..nl19% up to €200,000, then 25.8%€500–1,500 notary
GermanyGmbH, UG (haftungsbeschränkt).deAbout 30% combined corporate and trade taxAbout €600 + capital
CyprusLtd, Limited.com.cy15% corporate tax (from 2026)Low registrar fees
USA: DelawareInc., LLC, Corp..us21% federal, no Delaware income tax if you don't operate there$109–110
USA: WyomingLLC.us21% federal, no state income tax$100
SingaporePte. Ltd..com.sg17% headline, with partial exemptions for new companiesS$315
Hong KongLimited.com.hk8.25% on the first HK$2 million, then 16.5%About HK$3,900
British Virgin IslandsLtd, Limited, Inc..vg0%$550 + agent
Cayman IslandsLtd.ky0%About $5,000 with a provider

How to choose a company name that gets approved

  1. Check the register first: names identical or very close to an existing company are refused.
  2. Avoid regulated words such as Bank, Insurance, Capital or Trust unless you hold the licence.
  3. In the Gulf, avoid religious, royal or government terms and place names such as Dubai or Emirates.
  4. In the UK, sensitive words such as British, Royal, Charity or Institute need prior approval.
  5. Secure the .com and the country domain on the same day you reserve the name.

The rule checks are a quick screen based on published guidance, not legal advice. The registry has the final say.

Information only. CorpNameCheck does not give tax, legal or company-registration advice. Costs, rules and tax rates are simplified estimates that change over time. Many activities need a licence or regulatory approval, and only the relevant registry or regulator can confirm what applies to you. Check name availability and trademarks with the official bodies before you register or buy a domain. Full disclaimer